Juliëtte van der Hulst's love of interiors and architecture started from an early age.
Born in 1980 and raised in the famous Dutch flower region, she used her first savings to buy a subscription to the magazine Huis & Interieur magazine. During her studies in Rotterdam, she spent many weekends in the library of the Netherlands Architecture Institute (now known as the New Institute).

She began her career in PR and marketing with big names within the interior design & architecture industry. The path of employers led past a diverse palette of industry-related companies and evenings were spent studying interior architecture, furniture making and lighting.

In 2008 she founded DE JUUL Interior Design, after which many extraordinary renovation projects followed as well as the launch of her own furniture brand DE JUUL in 2011. Juliëtte believes that everyone deserves to live in a house that suits him or her perfectly so they can enjoy it for years to come. Not working from fleeting trends, but from the style and personal wishes of the home owner - from classic to modern - while respecting his or her day-today routines.